Most companies define their ideal customer once and never revisit it. Here's how we rebuilt one from scratch using buying signals instead of assumptions — and what changed.

It's not about industry or company size. It's about timing. We break down the six signals that tell us a company is actively looking — even when they haven't posted a tender or picked up the phone.

The average reply rate on cold outreach is 1–3%. Ours is significantly higher — not because we write better emails, but because we only send them when the timing is right. Here's the difference.

When Dataddo came to us, they needed to find the right companies in the CZ/SK market fast. This is what our process looked like, where we got it right, and what the second pilot will do differently.